A Belgian pilsner brewed with pride since 1920

Primus is a crisp, clean Belgian pilsner brewed by Brouwerij Haacht. First introduced over a century ago, it has remained a go-to beer for drinkers who want classic refreshment without pretence. Brewed just outside Brussels using quality ingredients and traditional methods, Primus delivers straightforward satisfaction — every time.

Named after Jan Primus (Duke John I of Brabant), a legendary beer lover in Belgian folklore, the beer pays tribute to the country’s long and proud brewing culture.

“A true lager, brewed the Belgian way”

Primus is brewed using malted barley, Saaz hops, and water drawn from the brewery’s own well. Cold-fermented and lagered for a clean finish, it’s a 5.2% pilsner that balances soft bitterness with a light malt backbone — ideal for relaxed, everyday drinking.

Whether poured from draught or cracked open in a bottle, it offers consistent quality and a dry, refreshing character that suits a wide range of tastes.

“Honest, no-frills, always reliable”

While Belgium is known for complex ales, Primus has always stood apart — brewed to be easygoing, accessible, and unpretentious. Its focus on balance and drinkability makes it a staple in cafés, bars, and homes across the country.

Produced at the family-owned Haacht Brewery, Primus reflects a commitment to independence, quality, and steady, large-scale brewing without sacrificing care or control.

“Primus. Belgium’s original pilsner.”

Primus is part of a long tradition — not of ornate abbey ales, but of clean, reliable lagers made for sociable moments. Brewed at scale but with character, it’s a Belgian classic that earns its place in fridges, festivals, and neighbourhood bars.

No fuss, no gimmicks. Just good pilsner. Brewed in Boortmeerbeek, enjoyed anywhere.

Previous

Tongerlo
Next

windhoek